Powder Jam Festival

Powder Jam is a conceptual Australian winter music festival that merges snow culture with live electronic music. Designed as a complete brand identity and campaign, the project explores the idea of “Where Snow Meets Sound.” The brand captures contrast and rhythm through a cool Ice Blue and Charcoal palette, geometric typography, and a logo that fuses a mountain silhouette with a soundwave.The visual system extends across posters, merchandise, and a snowboard giveaway, presenting Powder Jam as both a lifestyle and a cultural experience. The final outcomes focus on cohesion, clarity, and adaptability, with a tone that balances boldness and energy. Through the design process, I developed technical skills in branding, layout, and product mockups, while learning to approach large-scale projects with strategic, professional thinking. Powder Jam represents the energy, identity, and connection that define the modern festival experience.