Wild-Fuel Energy Bars

WildFuel is a three-product energy bar range designed to capture the spirit of endurance, adventure, and outdoor performance. Created as part of a print-production brief, the project required unique designs for three distinct variants, Summit Mix, Enduro Bites, and Grit Bar, each with its own colour palette and visual theme, while maintaining a unified brand identity. The packaging system balances bold illustration with functional information hierarchy, supported by a cohesive typographic and colour strategy. A folded information sheet complements the set, extending the brand story and reinforcing the product’s focus on natural energy and resilience. Developed in Adobe Illustrator and InDesign using supplied dielines, WildFuel demonstrates strong production accuracy, print preparation, and consistent visual branding across multiple SKUs.